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NETSEA Founders

NETSEA was founded in 2001 to create a New England-based community for sales executives within the high-tech industry to share ideas, best practices, and selling advice. Below are the individuals who founded NETSEA.

Terry Coleman
Terry Coleman is one of NETSEA's founders and served for many years on its board of directors. Terry currently runs a consulting practice providing services in sales management, sales process and metrics analysis, sales channel strategy development, compensation planning and business development to software, high tech and various specialty business sectors. Clients have included Forrester Research, Empirical Software, Progress Software, Launch International, Bear Paw Group and Essex River Works. Prior to founding The Coleman Group, Terry held various senior staff positions with Cognos Corporation, Pilot Software, Bachman Information Systems, Sonic Software and Mega International. As VP of Sales she built sales organizations, both domestic and international, with field based and inside sales units, utilizing multiple channel strategies including partner operations. She was an early proponent and pioneer of inside sales, building Cognos Direct and numerous other inside sales organizations in businesses ranging from $2M startups to $125M public companies. She was awarded "Rookie of the Year" in her first sales job, as well as "U.S. Manager of the Year by Cognos." After an undergraduate focus on the arts, Terry was awarded a Master of Science degree in Information Resource Management from Syracuse University.

Steve Percoco
Stephen Percoco founded NETSEA with a mission to create a peer group and network to assist sales, business development, and marketing executives with the day-to-day challenges involved in driving revenues. As acting President, Steve provides leadership in developing NETSEA's value. Stephen founded NETSEA because, "There is simply no forum, geared towards sales executives in New England, that facilitates the sharing of valuable information, help finds ways to resolve common sales challenges, and works to develop an active peer group". Stephen is currently VP of Global Sales at Deploy Solutions. Previously, he was VP of Sales at SmartTime. Prior to joining SmartTime, Steve held a series of international sales and operations management positions with Swissair, developing the industry's first online, virtual sales organization. Steve's achievements in sales have been published in numerous sales publications including Sales and Marketing Management, Mass High Tech, and ComputerWorld. Steve holds a BS degree in Business Administration from Providence College.

Brian Murphy
Brian Murphy, VP, North America for Deltek, brings more than 16 years of enterprise sales leadership, in both enterprise applications and infrastructure technology. Applications such as B2B Sell-Side Configuration, Content Management, CRM and ERP, and infrastructure technologies including Enterprise Web 2.0, integration services, object database technology and integrated middleware. Prior to joining Deltek, Murphy held senior sales and sales management positions at software and technology services companies, including Excelon Corporation (f.k.a. Object Design, Inc.), Fourthchannel, IONA Technologies, Nexaweb, Pindar Systems and Selectica, Inc. Brian is a founder and former officer of the New England Technology Sales, Marketing and Business Development Executives Association (NETSEA). He holds a BA from Texas A&M University and served in the United States Marine Corps.

Dan O'Connor
Dan provides leadership in the business development and sponsorship activities at NETSEA. Dan is currently a Managing Partner at Matlin Partners an executive search & consulting firm, and was formerly Senior Vice President, Business Development & Alliances for eXcelon Corporation, (NASDAQ EXLN), an enterprise data management software company, and Senior Vice President & General Manager (eXcelon Division), Burlington, MA. While at eXcelon, Dan was responsible for M&A activity, building business development alliances, indirect channel partnerships, and the supporting organization worldwide. Dan drove the acquisition of Transformis LLP. Prior to joining eXcelon Corporation, Dan was Vice President & General Manager for Borland International, an enterprise software development company located in Scotts Valley, CA. Dan had P&L responsibility for several international subsidiaries. Before joining Borland, Dan was the National Manager, Major Account Business for Ashton-Tate Corporation, a database company, maker of dBASE, located in Torrance, CA. Dan is also a member of the Commercial Board of Advisors of Resinate Corporation, Andover MA., a Design Chain Optimization Software company. In addition, Dan is an active consultant and serves as an outside advisor to a local Boston area Venture Capital firm.

Bob Cellucci
Bob Cellucci is Senior Vice President of Sales & Marketing at PaperThin, a leading Web content management solution provider. He has 18 years of experience building sales organizations, developing and launching products, and managing business development and global marketing efforts for both small and large companies. Prior to joining PaperThin, Bob was Director of Alliance Channel & New Business at Art Technology Group and Vice President of Channel Sales at Authoria, Inc. Bob is a founding member of the New England Technology Sales Executive Association (NETSEA). Bob’s role within PaperThin is to develop strategic marketing initiatives and oversee sales, business development, and customer care.


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