Mastering the Art of Sales Conversations

Conversations drive everything in sales. First, you have to have them or you can’t sell anything. This means you need to be able to generate them with good prospects for what you sell.

Second, you need to lead them with masterful skill and savvy.

How to lead sales conversations, influence your prospects to want to buy, buy from you, buy a complete solution, and pay full price for it confounds many sales people selling high priced technology solutions. But it doesn’t have to. There are key principles that you can follow to lead masterful rainmaking conversations, and join the sales elite.

In this webinar, Mike Schultz, President of RAIN Group and author of the breakthrough new book, Rainmaking Conversations, will share with you the keys to mastering sales conversations, and help you become the most successful and influential seller you can be.

Core topics include:

• How to maximize prospects’ desire to work with you
• The keys to discovering the largest set of prospect needs
• The secrets to running sales meetings that move you toward the close
• 4 steps to leading masterful sales conversations
• The most common mistakes technology sellers make, and how to avoid them starting right away

About Our Presenter, Mike Schultz

Mike Schultz is President of RAIN Group, a sales training, assessment, and sales performance improvement firm, and world-renowned as a consultant and sales expert. He is co-author of the books Professional Services Marketing (Wiley, 2009) and Rainmaking Conversations: How to Influence, Persuade, and Sell in Any Situation (Wiley, 2011). Mike is also Publisher of RainToday.com, one of the world’s largest sales and marketing online magazines. RainToday was recently recognized as the Top Sales Resource globally in 2010 by the Top Sales Awards. Mike has worked with organizations like 3Com, Pegasystems, and Everon to improve sales performance and develop rainmakers. Mike can be reached at mschultz@raingroup.com, and you can follow him on Twitter @mike_schultz.