Effective sales enablement saves valuable time searching for relevant content—and crafting and delivering the right messages to prospects. From tools to processes to best practices, you will learn from our panel of experts how sales enablement can turn your company into a powerful sales engine.

Event Panelists

Scott Devens – Former VP, WW Sales and Field Operations
Progress Software

Scott Devens was responsible for leading product and service sales efforts for North America, EMEA, and Asia-Pacific. In this position he developed and executed the company's global sales strategy and managed the field sales and technical sales resources, representing just under $500M in annual revenues.

Devens joined Progress Software in September 2008 as part of the acquisition of IONA Technologies, where he was VP and Executive Officer responsible for worldwide sales and field operations. He joined IONA as director of field operations in December 2000 and held a variety of senior management positions, including VP of products, business operations, and engineering. Prior to joining IONA, Mr. Devens held various senior management roles in sales and finance with EMC and Data General.

He holds a Bachelor of Science in Business Administration from Bryant University and a Masters in Business Administration from Nichols College.

Cheryl is responsible for enhancing the effectiveness of the field sales organization by improving collaboration and business operations for product lines, sales and senior executives with better business processes, tools, training and coaching. In her role, she has reduced inefficiencies by about 40 hours a quarter for most Field Sales and Field Applications Engineers. She also creates, owns, and drives the vision for processes related to the Salesforce.com platform.

During her twenty years at ADI, she has held a variety of roles including Worldwide CRM Strategy Manager, Demand Creation Analyst, Direct Marketing Manager, and Business Development Engineer.

She has a Bachelor of Science in Electrical Engineering from Worcester Polytechnic Institute and a Master of Science in Management from Lesley University.

As Business Unit Executive for Global Marketing Operations, Brendan Grady is responsible for driving globally consistent processes, marketing systems, metrics, reporting and analysis. Since joining Cognos he has been instrumental in expanding the use of Cognos performance management solutions globally ("Cognos@Cognos"), helping the marketing organization improve demand generation by providing key insights into the digital body language of potential customers. SiriusDecisions awarded the global marketing team its "ROI (Return On Integration) Award" for the marketing to sales process. Prior to joining Cognos, Brendan led the Sales Force Automation deployment at Juniper Networks and served as Director, Sales Operations at PTC. He has 10+ years field operations experience in the technology space.

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