NETSEA Event: Aligning Sales and Marketing

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NETSEA Upcoming Event

Event: Aligning Sales and Marketing

Date/Time: May 20, 2010 from 7:30 a.m. to 10:30 a.m.

Location:
ZoomInfo Office (307 Waverley Oaks Road, Waltham, MA)

Pre-Register: $25 (members & affiliate members); $50 (non-members)

Walk-In Cost: $50 (members & affiliate members); $75 (non-members)

The Web and social media are greatly impacting the sales, marketing and buying process—and it has never been more important to standardize and optimize lead qualification, scoring, nurturing and messaging. In this session our panel—consisting of technology sales and marketing executives at leading companies—will discuss:

Major areas where sales and marketing are not aligned
Main issues and challenges in sales and marketing alignment
Critical changes needed for alignment—and how make them
Ongoing processes essential for achieving common business goals
Tools essential for implementing alignment

Special Morning Session

Our learning and networking events are normally held in the evening. For this session on May 20th, we're trying a different time: one that will allow you to maximize your work day and keep your evening free for personal or family time. At the event, we'll poll the audience on whether to schedule more morning sessions.

Event Panelists

Karl Soderlund
Senior VP Worldwide Sales and Business Development, Certeon

Karl Soderlund is responsible for Certeon's worldwide sales and business development organizations, including directing the strategy for Certeon's growing number of worldwide channel partners. Mr. Soderlund brings over 15 years of experience in building and managing highly successful sales and business development organizations in the networking industry. Prior to coming to Certeon, Mr. Soderlund was the America's VP and General Manager for Sales and Marketing of Hewlett-Packard's Networking business. He has held senior management positions at Fortinet, Extreme Networks, and Cisco Systems.

Manik Dhar
VP Application Sales, Oracle

Manik Dhar is responsible for managing a 100+ sales team and driving sales and demand generation for Oracle's ERP and CRM On Prem and On Demand across North America. While at Oracle, he has been responsible for integrating sales staff and over 200 products from multiple key Oracle acquisitions, including PeopleSoft, JDE, Siebel, Global Knowledge, Agile, and Hyperion. Under his leadership, the integrated team has grown Oracle's business to over $100M with average deal size growing by 40%. His achievements include quota attainment of over 100% consecutively every quarter from 2000-2003.

Justin A. Steinman
VP, Solution & Product Marketing, Novell

Justin and his team are responsible for the messaging, content, market research, competitive intelligence, and campaign planning required to take Novell's products, services and solutions to market. Prior to this position, Justin was the Director of Product Marketing for Open Platforms Solutions at Novell, including SUSE Linux Enterprise. Previously, Justin worked in solutions marketing for Tilion, Inc., and as a SAP consultant for Accenture. Justin holds a Master's of Business Administration from the MIT Sloan School of Management with a focus in New Product and Venture Development.

Tom Siegel
VP Sales Operation, BMC Software

Tom Siegel is the AVP of WW Sales Operations at BMC Software. He has deep experience and a strong reputation for: improving sales productivity and business agility of large-scale sales organizations, as well as jump-starting sales for late-stage startups; staff management and training; lead recruitment; and integration of high-performance sales teams and VARS. Tom's prior work experience includes VP of Sales roles at Opalis, Espial, and PTC. He earned an MBA from Babson College and holds a BS degree from Bentley University.

Joseph Hagan
Associate Vice President of Portfolio Marketing, Comverse

Joseph Hagan serves as Associate Vice President of Portfolio Marketing for Comverse. With more than twenty years working in marketing and business development organizations, Joe has extensive experience designing and developing strategic and tactical marketing initiatives for technology companies. His prior work experience includes senior-level positions at Digital Broadband Communications, FaxNet, and NYNEX/Verizon. Joe is a graduate of the University of Massachusetts, holds an MBA from Boston University and a MS from Lesley University.

Agenda
Join us for a great morning of networking with business executives and thought leaders.

7:30 - 8:15 a.m.	Registration, breakfast and networking
8:15 - 8:30 a.m.	Opening remarks and introductions
8:30 - 9:30 a.m.	Panel discussion
9:30 - 10:00 a.m.	Q&A with audience
10:00 - 10:30 a.m.	Additional networking