The variety of communication options continues to expand, almost as quickly as your quota! How do savvy salespeople leverage the new social media to drive revenue? What works? What's absolutely off-limits for a sales person?

Lee Levitt, Director of the IDC Sales Advisory Practice, and a 25 year industry veteran, will provide a framework for considering social media as a selling tool. He will provide specific recommendations regarding how salespeople can significantly improve their sales results by leveraging these tools, and outline those which salespeople should avoid.

Our panel of experienced salespeople will then further explore specific wins and best practices in the use of social media. Attendees will come away with a solid understanding of social media and how it can significantly affect a salesperson's efficiency and effectiveness.

Event Keynote

Lee Levitt – Director, Sales Advisory Practice, IDC

Lee Levitt works with IDC's technology clients to improve their overall sales productivity and effectiveness. Leveraging extensive sales benchmarking work, best practices research and deep industry background, Lee helps to identify, prioritize and address organizational and operational issues that constrain sales productivity. Lee manages all aspects of the practice, leading the sales performance analytics research, conducting the group's best practices research, and overseeing the buyer experience research.

Lee has more than 25 years experience in technology sales and marketing. He has held senior marketing, business development, channel development and sales operations positions for a variety of publicly held and venture-backed hardware, software, SaaS and services companies. He held a senior strategic marketing position at Novell, driving the positioning of the company's professional services and industry-focused organizations. He ran sales operations for Phase Forward, where he initiated, formalized and managed the company's lead development and management processes, and selected and implemented the company's first sales force automation application. Lee is a member of the Sales 2.0 Community and a member of the Strategic Account Management Association (SAMA). He holds a Bachelor degree in economics from Colgate University.

Event Panelists

Brian Halligan – CEO and Founder, HubSpot

Brian Halligan is founder and CEO of HubSpot, an Internet marketing company dedicated to helping small businesses leverage the Internet to get found by qualified prospects and convert more of them into leads and customers. Previously, Brian worked as a venture partner at Longworth Ventures and held senior sales and marketing roles at Groove Networks and Parametric Technology Corporation. Brian holds an MBA from the MIT Sloan School of Management and now frequently lectures at MIT and Harvard on the science of selling and marketing. Brian coined the term "inbound marketing" and is author of an upcoming book entitled "Inbound Marketing: Get Found in Google, Blogs, and Social Media" to be published by Wiley in the Fall 2009.

Dan Miller – EVP, Business Strategy, Neighborhood America

Dan Miller is EVP of Neighborhood America, a leading provider of enterprise social software solutions to businesses and government agencies. He brings to our panel extensive experience and vision in enterprise social networking, Web 2.0, mobile, and multi-platform engagement. Prior to joining Neighborhood America, Dan was President and CEO of MOVO Mobile, and founded BizTank, Startup Florida Ventures, Pongo Software and PlanetResume.com. He earned his Bachelors Degree from Brandeis University and completed the Birthing of Giants program at MIT. Dan Miller is a nationally recognized speaker and expert on leveraging technology to strengthen competitive positioning.

Wat Tyler – VP Sales, Eastern Region, SAVO

Wat Tyler is VP Sales, Eastern Region for SAVO, a leading provider of on-demand Sales Enablement solutions. Wat is charged with managing a high-performance sales team to accelerate customer and revenue growth and cement SAVO's leadership position in the Sales Enablement space. Since taking the role, the Eastern Region has seen double digit growth each quarter. Bringing sales and sales management experience, Wat has helped enterprise-level software firms develop new sales processes, close lighthouse accounts, and manage long and complex sales cycles targeted to the Fortune 500 marketplace. Wat received his BA from Trinity College where he majored in English and Economics. He sits on the board of Docutribe, a not-for-profit film production company dedicated to celebrating and promoting cultural diversity through film.

Bob Tuohey – Director, Oblicore Inc.

Bob Tuohey is Director of Oblicore, a leading provider of Service Level Management software that aligns IT operations to business objectives. He is responsible for driving sales and revenue growth in the New England region—and he practices and advocates the use of social media tools for identifying and qualifying new prospects, and accelerating them through the sales cycle. Bob has broad management background as both an end user and sales/marketing executive of IT solutions for Fortune 1000 companies—both domestic and abroad. A business graduate of Northeastern University, Bob has held VP-level positions at Proxima Technology, RiverSoft, Visual Networks, Avesta Technology, and Cabletron Systems.

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