NETSEA May 19 Panel: Effective Sales Compensation in a Down Economy

Event to Highlight Techniques to Motivate Sales Professionals and Drive Continued Success

Waltham, Mass.—May 12, 2009—NETSEA, the New England Technology Sales Executives Association, today announced its quarterly educational and networking event, "Effective Sales Compensation in a Down Economy," will be held on Tuesday, May 19, 2009, from 6:00 p.m. to 9:00 p.m. at the Schwartz Communications Conference Center in Waltham, Mass.

A panel of senior sales executives will share their insight on how to keep sales professionals motivated in the current economy. Keynote speaker Liz Cobb (Makana Solutions), along with panelists Mark Szypko (Salary.com) and Brian Geery (Litle & Co.) will share proven techniques and innovative models that motivate sales professionals and drive continued success.

The executive panel will also discuss four key points, including how to:

• Retain your sales superstars and best customers
• Create incentives that drive the top and bottom line
• Adjust plans without turning off your sales force
• Set expectations and manage and reward accountability

"Our panelists bring an experienced perspective on incenting sales managers to find and close revenue in a difficult economic environment" said Lauren Kelley, board chairman and president of NETSEA. "Some of our panelists have had significant success over the past few months with new incentive plans to drive sales and develop new markets and we will be hearing about their best practices on May 19th."

Following the panel discussion, a Q&A session will enable attendees to ask questions specific to his or her organization and situation.

Location and Registration Information

This NETSEA event will take place at the Schwartz Communications Conference Center (230 Third Avenue, 1st Floor) in Waltham, Mass., on Tuesday, May 19, 2009, from 6:00 p.m. - 9:00 p.m. Cost to attend is free to NETSEA members and $50 to non-members if they register before May 18. Additionally, if interested in attending events only without an annual membership fee, the cost to attend is $25.

Directions to the conference center are available at:
http://www.schwartz-pr.com/about_maps.php?location=boston.
Media representatives are also encouraged to attend.

About the Keynote Speaker

Liz Cobb - Founder, Chairman and CEO, Makana Solutions
Liz Cobb is the founder, chairman and CEO of Makana Solutions, a company that offers tools to assist in developing effective sales plans. Her goal is to produce an affordable set of tools that enable design planners - even those for whom planning is only an occasional task - to easily create sales plans tailor-made for their unique organizations. Prior to Makana Solutions, Cobb founded ViComp Management, Inc. and Incentive Systems, where she coined the phrase EIM (enterprise incentive management) and pioneered the market category. Under her leadership, Incentive Systems delivered the industry's first comprehensive software solution for incentive compensation, and grew the company to more than $22 million in revenues by 2002.

About the Panelists

Mark Szypko - Managing Director of International Compensation, Salary.com
Mark Szypko is the managing director of International Compensation at Salary.com, a company that builds on-demand software around knowledge in the area of compensation to help customers win the war for talent. He has over 25 years of experience in the Human Resources field, with a particular emphasis on the areas of compensation, benefits and HRIS.

Brian Geery - Former Vice President of Sales, Litle & Co.
Brian Geery is the former vice president of sales at Litle & Co., a leading payment management and processing platform for businesses that sell goods and services directly to consumers.

Eric Schnadig, Senior VP, Worldwide Sales, Unica Corporation
Eric Schnadig is responsible for Unica's sales organization worldwide, including the direct and indirect sales channels, go-to-market strategies and alliances. Schnadig has more than 15 years of experience in sales and marketing associated with enterprise software. Prior to joining Unica, he served as director of North American Sales at Kenan Systems (acquired by Lucent Technologies in 1999). At Kenan, Schnadig and his sales team were responsible for more than $50M in annual revenues. Schnadig holds a Bachelor of Arts degree from Swarthmore College.