NETSEA September 16 Panel: Social Media for Successful Sales

Event to Highlight Techniques to Effectively Utilize Twitter, LinkedIn and Blogs to Enhance Sales Effectiveness

Waltham, Mass.—August 25, 2009—NETSEA, the New England Technology Sales Executives Association, today announced its quarterly educational and networking event, "Social Media for Social Creatures: How Do Successful Salespeople Use Twitter, Blogs, LinkedIn, Facebook And More To Make Their Numbers," will be held on Wednesday, September 16, 2009, from 6:00 p.m. to 9:00 p.m. at the Schwartz Communications Conference Center in Waltham, Mass.

A panel of senior sales executives will share best practices on the use of social media. Keynote speaker Lee Levitt (IDC), along with panelists Brian Halligan (HubSpot), Dan Miller (Neighborhood America), Wat Tyler (SAVO Group) and Bob Tuohey (Oblicore Inc.) will share real-world examples and success stories that utilize the power of social media.

"The sales process is continuously evolving," said Lauren Kelley, board chairman and president of NETSEA. "Social media channels are all the rage in marketing circles and in the press, but they are viewed more skeptically by sales and sales management professionals. When used properly, social media tools can be a great way for sales executives to better understand their customers and their customer needs. Some of our panelists have had significant success with utilizing social media in sales and we will be hearing about their tips and best practices on September 16."

Following the panel discussion, a Q&A session will enable attendees to ask questions specific to their organization and situation.

Location and Registration Information

This NETSEA event will take place at the Schwartz Communications Conference Center (230 Third Avenue, 1st Floor) in Waltham, Mass., on Wednesday, September 16, 2009, from 6:00 p.m. - 9:00 p.m. The pre-registration cost to attend is $25 for NETSEA members and $50 for non-members if they register before September 15. For more details or to register online, http://www.netsea.org/news/event_09-16-09.html.

Directions to the conference center are available at:
http://www.schwartz-pr.com/about_maps.php?location=boston.
Media representatives are also encouraged to attend.

About the Keynote Speaker

Lee Levitt - Director, Sales Advisory Practice, IDC
Lee Levitt works with IDC's technology clients to improve their overall sales productivity and effectiveness. Leveraging extensive sales benchmarking work, best practices research and deep industry background, Levitt helps to identify, prioritize and address organizational and operational issues that constrain sales productivity. Levitt manages all aspects of the practice, leading the sales performance analytics research, conducting the group's best practices research, and overseeing the buyer experience research.

With more than 25 years experience in technology sales and marketing, Levitt has held senior marketing, business development, channel development and sales operations positions for a variety of publicly held and venture-backed hardware, software, SaaS and services companies. Levitt is a member of the Sales 2.0 Community and a member of the Strategic Account Management Association (SAMA). He holds a bachelor degree in economics from Colgate University.

About the Panelists

Brian Halligan - CEO and Founder, HubSpot
Brian Halligan is founder and CEO of HubSpot, an Internet marketing company dedicated to helping small businesses leverage the Internet to get found by qualified prospects and convert more of them into leads and customers. Previously, Halligan worked as a venture partner at Longworth Ventures and held senior sales and marketing roles at Groove Networks and Parametric Technology Corporation. Halligan holds an MBA from the MIT Sloan School of Management and frequently lectures at MIT and Harvard on the science of selling and marketing. He coined the term "inbound marketing" and is author of an upcoming book entitled "Inbound Marketing: Get Found in Google, Blogs, and Social Media" to be published by Wiley in Fall 2009.

Dan Miller - EVP, Business Strategy, Neighborhood America
Dan Miller is EVP of Neighborhood America, a leading provider of enterprise social software solutions to businesses and government agencies. He has extensive experience and vision in enterprise social networking, Web 2.0, mobile and multi-platform engagement. Prior to joining Neighborhood America, Miller was president and CEO of MOVO Mobile, and founded BizTank, Startup Florida Ventures, Pongo Software and PlanetResume.com. He earned his Bachelors Degree from Brandeis University and completed the Birthing of Giants program at MIT. Miller is a nationally recognized speaker and expert on leveraging technology to strengthen competitive positioning.

Wat Tyler - VP Sales, Eastern Region, SAVO Group
Wat Tyler is VP sales, Eastern Region for SAVO, a leading provider of on-demand Sales Enablement solutions. He is charged with managing a high-performance sales team to accelerate customer and revenue growth and cement SAVO's leadership position in the Sales Enablement space. Since stepping into this role, the Eastern Region has seen double digit growth each quarter. With both sales and sales management experience, Tyler has helped enterprise-level software firms develop new sales processes, close lighthouse accounts and manage long and complex sales cycles targeted to the Fortune 500 marketplace. He received his bachelor's from Trinity College where he majored in English and Economics.

Bob Tuohey - Director, Oblicore Inc.
Bob Tuohey is director of Oblicore, a leading provider of Service Level Management software that aligns IT operations to business objectives. He is responsible for driving sales and revenue growth in the New England region; he practices and advocates the use of social media tools for identifying and qualifying new prospects and accelerating them through the sales cycle. Tuohey has broad management background as both an end-user and sales/marketing executive of IT solutions for Fortune 1000 companies-both domestic and abroad. A business graduate of Northeastern University, Tuohey has held VP-level positions at Proxima Technology, RiverSoft, Visual Networks, Avesta Technology and Cabletron Systems.