Doing Business in Asia-Pac
May 15, 2008 from 6:00 p.m. to 9:00 p.m.
Burlington Marriott
Pre-registration cost: Free (members); $75 (non-members)

Opportunity abounds internationally, and perhaps not more so than in the Asia-Pacifica region that includes 3.9 billion people and spent nearly one trillion on Information and Communications Technology (ICT) in 2007. How easy is it to conduct business in Asia-Pac? What are the entry challenges and regional issues? Which markets are booming and under-performing? What channels and partnerships would fit your growth model?
Join NETSEA at our upcoming event, Doing Business in Asia-Pac, for answers to these and many other questions. We have a panel of APAC experts who will guide you through the logistical, cultural, and cost barriers of doing business in the Asia-Pac regionand how to maximize results immediately and over a sustained period. Our keynote speaker is Harald Horgen, President and CEO of The York Group, a global organization that specializes in building international markets for software products. He'll be joined on our panel with: Ray Demeo, VP of Sales, Asia-Pacific at EqualLogic; Jack Plimpton, President of Japan Entry; and Eric Schnadig, Senior VP, Worldwide Sales at Unica Corporation. Complete bios are below.
Harald Horgen
President and CEO, The York Group
Harald Horgen is an acknowledged expert in the field of helping technology companies expand into new markets, and with over 25 years of international experience he has learned what it takes to succeed in the global market. As the President and founder of The York Group, an international business development organization with offices and partners in more than 20 countries, Harald speaks from experience. He has been personally involved in setting up channels in Europe, Asia, Latin America and Africa. He has worked with clients of all sizes, from small start-ups to industry giants such as Dell, Honeywell and Mitsubishi. His clients have come from more than a dozen countries, including the U.S., the UK, France, South Africa, Australia and India.
Ray DeMeo
VP of Sales, Asia-Pacific, EqualLogic
Ray DeMeo has more than twenty years of international business development and sales experience, including Asia Pacific. As Vice President Asia Pacific for EqualLogic Inc.one of the fastest growing data storage companies prior to its acquisition by Dell for a record $1.4B cash transaction in FebruaryDeMeo put direct sales teams on the ground in six countries, established the EqualLogic Japan KK subsidiary corporation and set up more than 50 channel partner relationships in 16 countries. Prior to EqualLogic, DeMeo helped iSCSI pioneer Giganet Inc. launch into Asia before its acquisition by Emulex in 2001. While with Emulex, he led Asian sales to steady year-over-year revenue growth, building out both channel and OEM businesses throughout Asia Pacific. Earlier in his career DeMeo held business development roles in Europe, the Middle East and North America for PRI Automation and United Technologies. DeMeo holds an M.S. Business Management from Rensselaer Polytechnic Institute and a B.S. in Mechanical Engineering and Computer Science Minor from Norwich University.
Jack Plimpton
President, Japan Entry
Jack Plimpton is President of Japan Entry, an outsourced business development and sales team that helps Western high-tech companies establish or expand sales channels in Japan and recruit core personnel to accelerate revenue growth. He is a former General Manager of Lotus Development Japan, a start-up he developed into a 35-person organization with $10 million in first-year revenues. Lotus Japan went on to sell 20% of the total worldwide volume of Lotus Notes throughout the 1990's. Plimpton is completely bilingual in spoken/written Japanese. He holds an MBA from Stanford University, studied at Tohoku University on a Rotary Scholarship, and graduated summa cum laude, Phi Beta Kappa, from Harvard College.
Eric Schnadig
Senior VP, Worldwide Sales, Unica Corporation
Eric Schnadig is responsible for Unica's sales organization worldwide, including the direct and indirect sales channels, go-to-market strategies and alliances. Schnadig has more than 15 years of experience in sales and marketing associated with enterprise software. Prior to joining Unica, he served as director of North American Sales at Kenan Systems (acquired by Lucent Technologies in 1999). At Kenan, Schnadig and his sales team were responsible for more than $50M in annual revenues. Schnadig holds a Bachelor of Arts degree from Swarthmore College.
2008 Events Calendar Alert
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